Your Pet, Our Passion.
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Exploring Answers to Your Questions – The Science Behind It All

We're committed to creating nutritious foods that will keep cats and dogs happy, healthy and content.

Our ingredients simply explained.

Many of you have asked us about our recipes and the types of ingredients that go into our products, including the raw materials, or the use of additives and food colourants in our pet foods. You have even asked us if dogs and cats can eat grains or what do we do to ensure the welfare of farm animals along the value chain. To find out the answers to these questions and many more, keep on reading.