Let's make your bond stronger
At Purina we understand pets are more than just pets.
They are our friends for life and our closest confidants. We believe in the magical connection of the pet human bond.
How we're helping to support all of your unique bonds:
Helping make more bonds possible
We believe in second chances and to make more bonds possible for pets in need, we've been partnering with Cats Protection for over 30 years to support them in the fantastic work they do to rehome cats.
Supporting your bond
Our Purina Pet Care Team are here to help, offering expert advise on health and nutrition to wellbeing and behaviour.
Unleashing powerful bonds
We are working with Ashoka to harness the power of the pet human bond to drive positive change in society through our Purina Better With Pets Prize.
Nurturing new bonds
We're here to help new puppy parents with all the tips and tricks they'll need to help them bond from day one, with our puppy programme Growing Pup.
We're here to help new kitten owners with all the tips and tricks they'll need to help them bond from day one, with our kitten program Kitten Code.
Supporting our community
Teaching responsible bonds
We are committed to promoting responsible pet ownership, helping to teach children how to be responsible future pet owners, so that their bond can be based on love and respect.
Helping forge loving bonds
We work in partnership with the DSPCA to support the work they do including animal rescue and the rehoming of pets, to give them the chance of forging a future loving connecting with a new owner.
Supporting life changing bonds
We are partnering with Canine Partners to help them give the gift of a life changing bond through specially trained assistance dogs for people in need.
Encouraging healthy bonds
We are committed to helping pet owners learn more about balanced diets and healthy exercise regimes for their pets to help reduce the risk of pet obesity.
Researching long-lasting bonds
We set up the Purina Institute to advance the science of nutrition, promoting global collaboration with the veterinary community and scientific thought leaders to help pets live better, healthier & longer lives.
Building closer bonds
We have developed Purina Pro Plan LIVECLEAR; breakthrough nutrition to help reduce cat allergens. We believe even nutritional innovation can help to make your bond stronger.