Purina
Your Pet, Our Passion.
Proplan
INTRODUCING PRO PLAN® LIVECLEAR®

PRO PLAN® LIVECLEAR® FAQs

With bold new discoveries come a myriad of questions. Put your mind at ease with these frequently asked questions and answers about Pro Plan® LiveClear®.

All cats produce the major cat allergen Fel d 1 — regardless of breed, age, hair length, sex or body weight. During a landmark Purina study, 97% of cats fed PRO PLAN® LIVECLEAR® cat food showed decreased levels of active Fel d 1 on their hair and dander, starting in the 3rd week of feeding.

PRO PLAN® LIVECLEAR® does not affect your cat’s overall physiology. In fact, your cat will continue to produce Fel d 1 and shed as normal. The key ingredient in PRO PLAN® LIVECLEAR®, a specific protein found in eggs, simply binds to the Fel d 1 allergen in cats’ saliva and neutralizes it, safely.

Yes. Our key ingredient simply neutralizes the Fel d 1 allergen in cat’s saliva. This is a safe, feline-friendly approach and does not interfere with Fel d 1 production or the cat’s overall physiology.

No prescription is needed to feed your cat with PRO PLAN® LIVECLEAR®.

PRO PLAN ® LIVECLEAR® is available for purchase online and over the counter at a wide range of pet specialty retailers* [footnote] * Please adapt the message to your market model.